Author Archives: Stormme King

Key Components You Need to Nail on Your LinkedIn Profile

Category : Nolef Turns Inc.

When it comes to LinkedIn, you want to stand out. With countless profiles on the networking website, it is a good idea to nail your first impression in order to do really well. Here are a few things you should focus on to make sure your profile stands out from the rest.

The Photograph

A professional photograph attached to your profile is paramount. In order to make you stand out, you need a picture; profiles with photos are viewed 21 times more than profiles without.

A great photo has good lighting and does not include anything but yourself—no pets, family members, objects, etc. Your face should occupy at minimum 60% of the picture. Use a photo that is high-resolution, and keep it professional and businesslike. Choose a background that will not detract from your face, such as a blank or otherwise plain background. As far as clothing goes, wear something you would wear to work. Make your expression pleasant.

The Headline

The “headline” is the description located directly beneath your photo on your profile. This brief description is meant to highlight what you do. Present yourself well here; this, along with your photo, is usually the first thing fellow LinkedIn users see. Your headline should be representative of you and your brand in order to attract the best connections.

You want to showcase your “so what?” in your headline—and you only have 120 characters to do so. Talk about your strengths and what you bring to the table. What is your specialty?

Consider your target audience. Who do you want to attract to your profile? What do those people care about? What are they looking for? Then, be specific, get creative, and use keywords you think will hook the people you’re targeting.

The About Section

Your “About” section is a summary of you as a worker, and it is another vital part of catching a possible connection’s eye. It should be forty words or more—the word count factors into the likelihood of your profile appearing in searches, and you have a maximum of 2,000 characters. Just be careful not to go overboard: a few short paragraphs should do the trick. Feel free to show some personality as you describe your career, accomplishments, and future goals. Begin with a catchy hook in order to convince readers to click “See More.”

Make sure you incorporate keywords that will attract people from your desired industry. Specificity and use of keywords will help you gain thirteen times more views than other profiles. Being intentional with your use of words will help further set you apart from the crowd.

With a polished, professional photo, headline, and “About” section, your profile will be able to stand out from the rest, preparing the way for new opportunities for you as a businesswoman and entrepreneur.

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How Writing Well Can Lead to Job Opportunities

Did you ever hate your writing classes in high school or in college? Writing can be quite difficult, but knowing how to write well is an incredibly useful skill, especially when it comes to looking for jobs. Employers are often impressed with employees who know how to write well. Here are three ways in which writing well can lead to job opportunities.

Stand Out in the Resume Pile

Writing well can help your resume stand out from the pile. A clean, well-written resume captures an employer’s attention far better than one that’s poorly written. Employers receive dozens of resumes for any given job, and they only glance at them briefly. Writing well gives your resume a chance of being looked at more. Writing well can also help your LinkedIn profile stand out. For example, knowing how to write a LinkedIn headline can help make you 40 times more likely to be contacted by employers. Knowing how to write well sets you apart and can help you acquire job opportunities.

Communication is Key

In any job, you need to know how to communicate well. Knowing how to write well illustrates that you know how to communicate well and avoids miscommunication. For example, when you write a cover letter, you are communicating to the company what you have to offer that will benefit the company. Done well, a good cover letter will grab the attention of a potential employer and they will be interested in what you have to offer. If you understand that writing is meant to communicate, and you do it well, you will attract more attention from potential employers. Communication is key when it comes to writing well.

Acquiring Writing Jobs

Writing well can also help you acquire jobs that are solidly writing-based. If you spend time perfecting your skills by taking classes, and then use those skills you’ve gained to make your resume and writing samples shine, you can get a job purely based on your writing ability. Companies are always looking for writers to write for their blogs, websites, and manuals, and being able to effectively communicate by writing can help you get those jobs.

Writing well is not just a skill that you need to pass school; it is also a skill needed in the workforce. Being able to write well will help you find job opportunities you wouldn’t find otherwise.

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